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Product Development

Client: Michael’s Craft Stores
Martha Stewart Celebrations Line

Martha Stewart’s new line of products, CelebrationsTM,
is now exclusively available at Michael’s Stores across the
United States. My responsibilities as a product developer
included insuring that all products and specks were on brand
and designing unique pieces to these decor kits that would
make them stand out among existing lines in the market.
I collaborated with color experts, illustrations and industrial
designers around the globe to make these products
perfect for their launch of spring 2018.

Art Director: Kaity Grippo & Lauren Murphy
Senior Prodcut Manager: Jessica Farber
Photo Stylists: Rachel Varga

All artwork, assets and patterns were created by Martha
Stewart's team of illustrators and designers in her
New York City office.

© Martha Stewart Celebrations 2018


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