The Kale Project Paris
Client: The Kale Project - Kristen Beddard
The Kale Project began when Kristen moved to Paris in the summer of 2011. Moving from New York City, she was devastated to learn that kale
was not easily obtainable in local markets and restaurants. So she began a movement to educate French farmers about this healthy green veggie,
and was able to convince them to provide kale to chefs, farmers markets and grocery stores in Paris.
Project includes: Photo Styling, logo development, packaging design, brand building and development and hand-lettering and illustration.