Martha Stewart
Celebrations Collection

Client: Michael’s Craft Stores

Martha Stewart's Celebrations line, introduced in 2018, was exclusively available at Michael's Craft Stores. In my role as a Product Designer on this extensive two-year project, I collaborated with illustrators and industrial designers across North America. Together, we diligently ensured the production of high-quality products that stood out prominently within their respective categories

Art Director: Kaity Grippo & Lauren Murphy
Photo Stylists: Rachel Varga

All artwork, assets and patterns were created by Martha Stewart's team of illustrators and designers in her New York City office. ©Martha Stewart Celebrations 2018