Martha Stewart

Michael’s Craft Stores "Celebrations" Product Line

The Martha Stewart Celebrations collection was a multi-year, expansive retail program launched exclusively at Michael’s Craft Stores. Serving as a Product Designer on this New York-based team, I collaborated with illustrators and industrial designers to bring a wide range of high-quality celebration goods to market.

My role involved translating the iconic Martha Stewart aesthetic across various product categories, ensuring technical precision and brand consistency throughout the production process. This project highlights my experience working within large-scale design teams to deliver sophisticated consumer products for a national retail audience.

All artwork, assets and patterns were created by Martha Stewart's team of illustrators and designers in her New York City office. ©Martha Stewart Celebrations 2018

Art Director: Kaity Grippo & Lauren Murphy
Photo Stylists: Rachel Varga