Walmart | Pen+Gear

Core Stationery Collection

As part of Walmart’s private label brand, Pen+Gear, I developed a series of cohesive illustrations and surface patterns for their core stationery line. These designs were applied to a wide range of products, including notebooks, planners, and office accessories, available in Walmart stores nationwide.

My focus was on creating "approachable sophistication"—utilizing clean linework and modern color palettes to elevate everyday office essentials into lifestyle pieces that resonate with a broad consumer base.