Meijer Stores

"Build a Planner" Endcap Program

Launched across 242 Meijer locations, this comprehensive endcap program was designed to offer customers a modular, customizable planning experience. The collection featured over 30 coordinated stationery products, including binders, dividers, stickers, and dashboards.

I developed the full visual identity for the program, creating cohesive floral illustrations, hand-lettered quotes, and floral patterns that allowed customers to curate a personalized planning system tailored to their unique lifestyle.